Paloma Faith takes a starring role in ŠKODA’s latest creative based on the brand’s Driven by Something Different ethos that celebrates individual spirit, self-confidence and a desire to stand out from the crowd; attributes shared by its customers.
The new advert follows Paloma through a series of flashbacks as she fought to make it in the music industry. It depicts her struggling to fit in as a young child to performing to empty pubs, to an iconic moment early in her career where she rebukes a music executive for looking at his phone rather than listening to her sing. The flashbacks are juxtaposed with images of her now as she enjoys chart-topping success and a new period in her life as a mother. Paloma’s forthright determination is eminently captured in the advert, which has also been turned into a feature-length music video for the ad’s soundtrack, Make Your Own Kind Of Music, performed by Paloma.
Speaking about the new advert, Paloma Faith said: “It’s been strangely emotional to see my life on screen and I think ŠKODA has done a fantastic job capturing my journey. ‘Make Your Own Kind of Music’ is a song that really resonates with me. It’s about a fearlessness of being who you are and it’s a message that stands out strongly in the advert.”
Paloma Faith is also working with ŠKODA for its Driver’s Seat Initiative, in partnership with The Prince’s Trust – a programme which aims to give young adults a platform to learn new skills in a discipline matched to their artistic interests; such as music, art and photography. The Driver’s Seat Initiative is open to those aged between 16-25 who are not currently in employment, education or training and who exude a Driven by Something Different attitude.